This year’s overseas Double 11, orders from Chinese cross-border merchants appeared in many unexpected “unpopular” markets.

The reporter learned from AliExpress, Alibaba’s cross-border e-commerce platform, that in the seven days before the Double 11 promotion, the average daily transaction volume in potential country markets outside AliExpress’s main markets surged by more than 50% year-on-year. With the help of AI smart hosting, merchants can expand their business to more markets that they usually have no business in.

How active are consumers outside the spotlight in “buying”? AliExpress data shows that in the Falkland Islands, where “there are more penguins than people”, buyers participating in the sale placed an average of 5.5 orders per person. The place is not big, but the shopping enthusiasm is quite big;

In Svalbard, an archipelago in the Arctic Circle, the sun has already "went off work" in November, but consumers have not been idle. On Double 11 this year, Svalbard opened orders for the first time, and the most purchased items were toy figures;

Cape Verde, the "African dark horse" that became famous after the World Cup, impressed people on the football field, but its shopping list is quite pragmatic: the most purchased items on AliExpress are cars and spare parts, beauty and health products;

Mali, one of the hottest countries in the world, and Norway, which is freezing cold, are equally enthusiastic about Double 11, with their GMV doubling...

Orders from “unpopular” markets are converging into a new growth pole. During this Overseas Double 11, AliExpress's four major regions of South America, Europe, Southeast Asia, and Africa have seen overall growth in potential countries, with markets such as Colombia, Peru, Switzerland, and Norway showing active performance.

In the past, merchants knew that AliExpress could “sell to the world from one store”, but if they really wanted to receive these orders, they had to deal with different language, logistics, pricing and promotion rules. Recruit a few more people, or let them go first? Many businesses choose the latter.

This year, AliExpress launched intelligent operation agents in countries and regions with potential to hand over these trivial tasks to AI. Once a merchant activates it with one click, the system can automatically optimize product details pages, sign up for activities, match logistics routes, and provide intelligent customer service, allowing merchants to automatically place orders in potential markets. During Double 11, the average daily transactions of such merchants that accept AI operation and hosting increased by nearly 70% year-on-year.

AI not only helps merchants reduce burdens and improve efficiency, but also helps merchants accurately push traffic and achieve faster order placement. The platform identifies the sales potential of managed products through algorithms and provides more targeted traffic subsidies and delivery support for products with growth opportunities.

Behind these "unexpected" growth is AliExpress's continuous improvement of logistics, payment and localization services in potential country markets. According to the person in charge of potential markets at AliExpress, the Choice service currently covers the vast majority of potential markets, allowing local consumers to enjoy corresponding delivery timeliness and service guarantees.

In addition, AliExpress also provides 32 localized language services in Vietnam, Norway, Tanzania, Serbia and other countries, using languages ​​familiar to local consumers to increase their willingness to place orders; and accessing more than ten local wallets makes payment more convenient. In the future, the platform will also promote local currency payments in more countries, allowing consumers to fill in their addresses and complete payments more smoothly.

From its main markets to more potential countries, AliExpress is using AI capabilities and country-specific refined operations to reduce the cost for merchants to expand into new markets, allowing more Chinese products to obtain overseas orders.

At this year’s AliExpress Double 11 launch conference, AliExpress President Jing Shi said: Branding, localization, and AI are AliExpress’s core directions this year. On the first day of Double 11 sales, AliExpress's branded product sales surged 200% year-on-year, with brand sales accounting for more than 50% for the first time, and a new batch of million-dollar brands emerged. Overseas official warehouse orders surged 9 times month-on-month, and the EU's local sales accounted for more than 60%.

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